To start off Attending to Technology, Jacobs writes about the ‘Attending’ part of the title, or what it means to give attention to someone or something:
What we fail to perceive we have on some level chosen not to perceive; we have looked away; we have allowed indifference to have sway over us. Genuinely to attend is to give of oneself with intent; it is to say: For as long as I contemplate this person, or this experience, or even this thing, I grant it a degree of dominion over me. But I will choose where my attention goes; it is in my power to grant or withhold.
The choice to use “Attending” in this thesis is fantastic, and gives this exploration of technology a fresh feeling. To think about our own attention is to consider such questions as:
Do I really have the power to grant or withhold? If not, how might I acquire that power? And even if I possess it, on what grounds do I decide how to use it?
In answering, I suspect that Ursula Franklin would use the word reciprocity. How can we increase (or force) reciprocity when we communicate? Or, even, how can we use reciprocity to change the increasingly tendency for interaction back into a form of actual communication:
In general, technical arrangements reduce or eliminate reciprocity. Reciprocity is some manner of give and take, a genuine communication among interacting parties.