Twitter & Protesting Too Much

Twitter – I haven’t been ignored by this many popular kids since high school.

Early adopters of Twitter seem to have expected that 1) the social media platform, which is based on the use of the masses, would function statically as it grew from its initial stages, and 2) the management needs of their own Twitter environment would stay static as it grew in size and popularity.

I wonder about that diversity bubble that formed around some of these early adopters – it’s probably a very difficult bubble to recognize, in that dangerous way where the bubble gets mention and acknowledgement just enough to let it keep getting ignored. As someone mentioned to me the other day, the more I hear about the diversity bubble, the more it sounds like people doth protesting too much.

It’s like my buddy who’s an alcoholic coming to me one day with the sunbeam realization that “Hey, you know, we really need to take a weekend off from drinking every now and then, it’s not good to be drinking every night.” Sure, that’s a start – but why are you telling me? Most of the people out there aren’t alcoholics, and take it for granted that constant indulgence isn’t advisable.

Stepping away from social media for a while, moderating your Twitter use, isn’t really news. It’s something that should be done from the start and promoted as a basic fact of SM use. Many educators are reluctant to dive into social technology, despite knowing the benefits, because the opposite tone dominates. The tone of all or nothing.

Back in the 80s, it was standard social commentary to question if the values presented on television reflected society’s values, or if they dictated them. Today, television isn’t as popular as it used to be – Social Media has stepped in to fill that chicken or that egg role. The answer is probably the same though – sometimes they reflect, sometimes they dictate. When, depends on which bubbles you float in.


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